10by10 Facilitators and Mentors

10by10 of course could not take place without our fantastic team of facilitators and mentors.

Stuart Hartley

stuart hartley

Stuart has vast experience in helping businesses to innovate to drive productivity and has worked with many startup, and is leading the session on  ‘The Business Model’ to kick-start the programme.



Andrew Bailey

andrew bailey

Andrew has extensive experience of helping businesses and people achieve revenue and profit growth through a combination of strategy, marketing, pricing and commercial management. He considers himself a practitioner first and so knows what works and what doesn’t in real situations.

Andrew has worked with many businesses from Corporate Multi-Nationals to SMEs, private and public sector. Andrew will be leading the ‘Goal Setting’ session.

Peter Watson

expo-east-newark-showground-25-04-2018-ss-52-copy-1.jpgPeter is the Managing Director of Distract, and Managing Partner of Featured Incubator. He has been working in marketing since the ripe old age of 16. He is now Managing Director of one of the fastest growing marketing and specialist Digital Marketing agencies in the East Midlands.

Peter will be leading the session on ‘Route to Market and Marketing’ for the programme.

Alison Bull

alison amended

Alison is an experienced Market Research Professional with 15 years of experience from roles in London media owners (ITV, CNBC) and agencies, Market Research agencies and as an independent consultant. Her key area of expertise lies in helping businesses unlock potential through business intelligence to inform strategic direction.

Throughout her career, Alison has been privileged to work with a range of companies at different stages of their business journey, from high profiles brands, such as Boots  to an SME finance provider and new start ups utilising research to scope the market opportunity. Alison will be leading the session on ‘Profiling the Customer’.

Annabelle Beckwith

annabelle-beckwithAnnabelle has almost twenty years experience training and coaching leaders in multinational corporates as well as working with entrepeneurs and business owners to review and develop strategy, and to built the skills and capabilities to ensure that the strategy is delivered.

Her workshop on ‘Partnerships and Collaborations’ will draw on internationally recognised best practice, personal experience and patterns of behaviour to give you guidelines on how to approach these working relationships – and the pitfalls to avoid.



Paula Finch

paula finchPaula Finch is an award winning business woman who likes to buck the trend and do things differently in ways that create results. She runs a number of successful businesses as well as supporting business owners to drive business growth for over 25 years.

An experienced top-level Director Paula is passionate about supporting success driven business owners to increase profits by giving them proven business development strategies, techniques and tools that really work , increasing loyalty across all aspects of business and growing on average 35% year on year. Paula is leading our ‘People and Resources’ session within the programme.

Simon Jones

Simon_1Simon spent over 20 years in the management consultancy profession after reading Economics, acquiring a Healthcare Management MBA on the way and a brief stint in banking.

His focus was on strategy development, operations, transformation, change management and investment appraisal in the telecoms, airlines, oil and gas and public sectors.  Simon is leading our ‘The Business Plan’ session and co-leading the ‘Funding and Growth’ session with Russell.

Our Mentors

We also have a fantastic team of mentors to help our 10by10 businesses strengthen their plans and support their growth; Simon Jones, Stuart Hartley, David Williams, Tim Sutton, Lesley Crane, Jayne Southall, Luke Pulford, William Stokes, Craig Marsh, Clive Vacher, Neil Everatt, Andrew Bailey.

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